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- October 08, 1999 - FOR IMMEDIATE RELEASE - Ojai, CA -

Where2go.com enhances its technology & services

Where2go.com one of the oldest and largest e-business search engines on the web announced today the availability of its totally redesigned e-business search engine located at www.where2go.com.

Where2go.com is a unique search engine that categorizes only e-commerce sites, including many sites offering unusual, handmade, and one-of-a-kind products from around the world.

Where2go.com is widely noted for it's innovative searching technology and rich-context database. Originally developed in 1994 as a technology demonstration for HLI Systems' intelligent server technology where2go.com has been a leader in cataloging the emerging world or internet enables businesses since going live in early 1995.

In addition to the latest version of HLI Systems' "flexible-logic®" intelligent server, where2go.com has been enhanced with a real-time consumer rating system for businesses and their websites.

Where2go.com's new user interface features an "always there" top nav-bar "quick-search" that uses a proprietary intelligent agent to perform a search against multiple data sources based on user input. Where2go's familiar "power-search" has also been redesigned to simplify the process of making complex query against the where2go rich, categorized database."

"There is nothing quite like where2go® on the web. We have the only rich-content, categorized database of e-business. That gives the consumer the ability of doing faster, more accurate searches" states Doug Lochner, HLI's founder.

Where2go.com contains extensive data on each on-line merchant including products & services, payment options, customer service options, even shipping and delivery methods. The site, in operation since 1995 has won many awards for its design, content and ease of use.

Users can search for a merchant with more than simple text-based keywords. HLI's technology allows you to simply create complex, multi-conditional searches. For example: You could search for all internet enabled businesses that sell pet supplies, take Discover card, have a toll-free ordering line and ship overnight.

Where2go.com's real-time, business feedback provides real-time merchant ratings done by consumers. This addresses one of the major issues limiting e-commerce today - which is people knowing who they are dealing with on the web prior to making a purchase.

Merchants benefit, too, with free on-line listings. And Where2go.com does not sell keywords or categories, so the search results provided are more accurate and unbiased.

"Where2go.com's greatest asset is its unique content," remarks Mr. Lochner. "I don't think consumers realize that when they search for a business or product on most major search engines, they are receiving information on companies that have paid dearly to be there. That limits customers' purchasing options considerably."

Microsoft's bCentral.com Internet business portal recognizes Where2go.com as one of the "best true Internet search engines" on the web.

HLI Systems uses the same technology that powers where2go.com to build "intelligent systems" for public school districts as well as commercial internet and intranet projects.

"We believe that technology should bend to the human (not the other way around), complex systems do not need to be hard to use. Our goal is to make the system transparent to the user - they never have to think about it - it just makes sense and works - making their life easier. That is the promise of "intelligent" technology" states Mr. Lochner.

To learn more, visit http://www.where2go.com or Submit Email
.

Where2go and HLI are internationally registered trademarks of HLI Corporation.

CONTACT: HLI Systems
PO Box 1589
Oak View, CA 93022
(805) 649-4895
Submit Email
http://www.hli.net

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